| 50 Cent is jumping into the jewelry business with the launch of G-Unit watches; featuring an MP3 playing timepiece.
50's MP3 watches will initially be available with 256 or 512 megabytes of storage. The watches have fully functional play control buttons, an equalizer, and a standard USB port for downloading music from a computer. By fall, 50 will be releasing a 1 gigabyte (240 songs) model. The G-Unit MP3 models are not the first MP3 playing watches; BMW was the first company to do so.
Along with the MP3 watch, 50's line also includes a watch with spinning bezels and a casual, unisex sports watch. The watches, which all feature ETA Swiss quartz parts, range in price from $299 to $3500 and will hit stores later this month.
"I've been into watches for quite some time," says 50 Cent. "I collect them. It's only a natural progression for me to do business in this area. I wanted to create quality watches that the general public would be able to afford. You get the best of everything from G-Unit, and the watch collection is no different."