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50 Cent becomes only the second non-athlete to have a signature athletic footwear collection. Earlier this year, Jay-Z and Reebok formed an unprecedented partnership which includes the design and marketing of the "S. Carter Collection by Rbk," which launched at retail on April 18, 2003. Reebok's Rbk collection is street-inspired and designed for young men and women who want the style of their gear to reflect the attitude of their life.

On the shoe debut hundreds of fans waited eagerly outside Foot Locker, Reebok concept stores and urban independents worldwide to get their hands on 50 Cent's first sneaker, "G6," from the "G-Unit Collection by Rbk." The tightly allocated G-6 flew off shelves in key global markets such as New York, Philadelphia and London and sold out completely on http://www.reebok.com in one day. Marking one of the best liquidations of a debut Reebok shoe, the G6 has a suggested retail price of eighty dollars and "fifty cents." Fifty cents of the proceeds of each pair sold will be donated to charitable causes supported by 50 Cent.

"My Reebok G-Unit sneaker blew out of the stores just like I hoped it would," said 50 Cent. "The word has hit the streets, I rap about the shoe in my new video 'Stunt 101,' and the fans are definitely feeling it."

50 Cent is also extremely involved in promoting his "G-Unit Collection by Rbk." He wears the shoes on tour, in his videos and in television appearances.

Learn More @ www.rbk.com/us/g6III/


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